The retail sector has become a very competitive environment in recent years. Online competition has changed the game significantly, yet traditional brick and mortar stores still have their place, particularly for products that require trying-on or test-driving to some extent. So if you’re one of the world’s largest technology companies, how do you architect a retail model that not only brings traffic into stores, but also engages people and provides an experience that they’ll remember after they’re done shopping? For Microsoft, the answer is XOGO.   

There are a lot of options in the digital signage world today, so how does XOGO stack up against the competition?  Let’s take a quick look at some of the differentiators that make XOGO unique.