Products, News, & Updates

Digital Signage Blog

The XOGO blog is your go-to resource for insights, tips, and trends in the world of smart displays and business communication. We’ll share practical how-to articles, industry updates, customer stories, and best practices to help you get the most out of your digital signage.

Digital Signage Info Stephen Palacino Digital Signage Info Stephen Palacino

Microsoft Surface Premium. Powered by XOGO.

Microsoft and XOGO unveiled the first Surface Premium retail experience over the weekend, at a Sundan store in Beijing’s renowned Sanlitun shopping district. A continuation of the popular Surface Table retail fixture, Surface Premium is a Microsoft “store-within-a-store” that allows consumers to test drive the latest Surface Pro and Surface Book hardware, along with the all-new Surface Studio, Surface Laptop and related software. 

Read More
Digital Signage Info Stephen Palacino Digital Signage Info Stephen Palacino

Retail Case Study: Microsoft Surface

The retail sector has become a very competitive environment in recent years. Online competition has changed the game significantly, yet traditional brick and mortar stores still have their place, particularly for products that require trying-on or test-driving to some extent. So if you’re one of the world’s largest technology companies, how do you architect a retail model that not only brings traffic into stores, but also engages people and provides an experience that they’ll remember after they’re done shopping? For Microsoft, the answer is XOGO.   

Read More