Microsoft and XOGO unveiled the first Surface Premium retail experience over the weekend, at a Sundan store in Beijing’s renowned Sanlitun shopping district. A continuation of the popular Surface Table retail fixture, Surface Premium is a Microsoft “store-within-a-store” that allows consumers to test drive the latest Surface Pro and Surface Book hardware, along with the all-new Surface Studio, Surface Laptop and related software. 

One of the best ways to achieve a “wow” factor with digital signage is to arrange multiple screens together and display content across them as a huge, unified image. This type of setup is commonly called a video wall, and in this post we’ll outline some of the things that need to be considered to make it work.

The retail sector has become a very competitive environment in recent years. Online competition has changed the game significantly, yet traditional brick and mortar stores still have their place, particularly for products that require trying-on or test-driving to some extent. So if you’re one of the world’s largest technology companies, how do you architect a retail model that not only brings traffic into stores, but also engages people and provides an experience that they’ll remember after they’re done shopping? For Microsoft, the answer is XOGO.   

Small businesses these days face a lot of pressure from competitors, both online and locally. Now more than ever, businesses must keep their branding and messaging up to date, while keeping marketing costs low. Digital signage is the perfect solution, as it provides a low cost, engaging and fun way to communicate with customers.