The retail sector has become a very competitive environment in recent years. Online competition has changed the game significantly, yet traditional brick and mortar stores still have their place, particularly for products that require trying-on or test-driving to some extent. So if you’re one of the world’s largest technology companies, how do you architect a retail model that not only brings traffic into stores, but also engages people and provides an experience that they’ll remember after they’re done shopping? For Microsoft, the answer is XOGO.