Digital Signage for Real Estate
Digital signage puts your real estate listings in front of the right people at the right time.
When you think of real estate marketing, you probably envision residential listings from the MLS website and print ads on the back of buses, with the name and photo of a local real estate agent. What if there was a more effective way to advertise your real estate listings in physical spaces, in order to interest prospects exactly when and where they are searching for listings? Let's consider a few scenarios that are possible through the use of digital signage.
Window Displays
By placing digital screens in the window of your local real estate office, passersby can take a look at your top listings, even when you're not there. Manufacturers like Peerless offer clever mounting systems that allow you to hang your displays on nearly-transparent wires behind your storefront windows, so you can display listings, contact details and more right in your window. Then it's simply a case of connecting a XOGO Mini to each screen and quickly uploading an image or playlist to it.
XOGO allows you to display images, graphics and videos related to your listings - even your agency’s social media feeds. And because the system is cloud-based, you can control what's playing on your screens right from your phone or tablet - even when you're out of the office for a showing.
Nearby Businesses
Digital signage brings your content and listings to real-world spaces. Rather than simply advertising on the MLS, what if you advertised your listings in the neighborhood where the listings are physically located? Digital kiosks such as those from ViewSonic can be wheeled from location to location (i.e. worksites, open houses, new apartment lobbies, local businesses) and paired with a XOGO player so you can update their content at any time over the internet. Display available units, rental information, square footage, photographs and more, on a beautiful digital screen that delivers 3-5X the engagement of printed materials. Already placing all of your listings online? You can repurpose the existing photos and graphics for your digital signage, or even display your existing webpages right in your XOGO playlists.
RealTime Mode
One of the most unique features about XOGO is something that we call "RealTime Mode," and it's particularly useful for those in the real estate industry. Here's how it works: in the XOGO Manager application you have the option to make each item in your playlist visible or hidden. All items in a playlist will by downloaded and cached on your player(s), but only the visible items will loop full-time on your player. When you click on RealTime Mode in the XOGO Manager app, however, you can select any one of your players and then touch any playlist item (visible or hidden) in order to instantly trigger that content to appear.
Real estate agents often like to load a number of their recent listings into their XOGO playlist as invisible items, along with visible content that plays full time as an "attract loop". Then when talking to a client, the agent can easily enter RealTime mode and flip through all of their listings on the big screen. Your clients will think you invested tens of thousands in a bespoke digital system, but it’s all part of our easy-to-use signage system.
It couldn’t be easier to get started.
Don't have an IT department? Don't worry. XOGO is incredibly easy to use and sets up in minutes. Our player application can be installed on your own device, or you can simply purchase a XOGO Mini and plug it into your TV. Then download our free XOGO Manager app on your own phone, tablet or PC in order to upload your content, create playlists and control all of your players. You can run one player completely free of charge, or upgrade to a pro account for as little as $20 per player per month (pay annually and save 25%). Why wait? Download our apps today and discover how powerful XOGO digital signage can be for your real estate business.